Strategy & Approach
What key steps did we take?: We had several high impact media moments in the campaign, but the most coverage came from our strategy of getting more than 100 religious leaders and institutions to sign a letter in support of removing the ban on same-sex marriage based on their faith.
How did we tailor the approach to the client’s audience and goals?: This sharp reversal of the stance of the majority of religious leaders in past decades created the perfect “man bites dog” story, garnering significant coverage on television, radio, in print and online. Because the campaign had limited funds for advertising, the attention that came through traditional media was important at a pivotal moment before voters headed to the polls.
Execution & Key Tactics
Our outreach resulted in dozens of stories in a tough media environment and the campaign was able to use this coverage to feed organizing and fundraising efforts. Ultimately, the campaign was successful in passing an amendment to remove the ban on same-sex marriage from the Colorado Constitution in November 2024. That victory helps protect the freedom to marry for all LGBTQ+ Coloradans, no matter what the U.S. Supreme Court rules in the future.
Results & Impact
Take a look at some of the media we won on our client's behalf:
- Colorado's constitution bans same-sex marriage. But voters may soon change that., ABC Denver 7
- Amendment J passes: Colorado will remove same-sex marriage ban from state constitution., The Colorado Sun
- Amendment J: Remove the state’s constitutional same-sex marriage ban, explained., CPR News
- Worried by fall of Roe v. Wade, organizers get same-sex marriage on the ballot in three states., NBC News
- Colorado religious leaders support constitutional change that scraps gay marriage ban., Colorado Newsline
- Love Wins in the Centennial State: The Fight for Marriage Equality in Colorado., Yellow Scene Magazine
“Fire & Bliss’ media strategy was impressive and effective in a tough media environment for our work. The coverage they secured helped move the campaign forward and is one of the pillars that allowed us to secure the ongoing freedom to marry for LGBTQ+ Coloradans.
For organizations looking to pass progressive policy, Fire & Bliss is a great communications partner.”
- Susy Bates, Campaign Director
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