Strategy & Approach

We identified key audiences most likely to care about censorship and book bans and tailored our strategy to reach them effectively. To maximize visibility, we refined the Freedom to Read Foundation’s social media targeting for boosted posts, ensuring content reached those who would resonate with it and support the work.

By prioritizing impact-driven storytelling, we aligned our strategy with the Freedom to Read Foundation’s mission, ultimately driving higher engagement, awareness, and donations.

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Execution & Key Tactics

Campaign deliverables: social media strategy, designs and management

Platforms/channels used: Facebook, Instagram, Meta Business, and Linktree

Timeline and major milestones:

  • We began posting regular content on a schedule that matched the algorithms of the social media platforms where the organization’s core audiences were most likely to be. We supplement that organic content  with boosted post with a modest quarterly budget.
  • We also began making sure the “social” part of social media was robust for Freedom to Read by responding regularly to comments, questions and those who like and share their content.
  • We conduct A/B testing with content and captions, analyzing which messages resonate best with different segments of the audience.
  • Monthly meetings and quarterly reports help us track progress, optimize content, and refine strategies for maximum impact.
"Fire & Bliss has played a pivotal role in elevating the Freedom To Read Foundation’s fundraising efforts.

Through compelling social media designs and a strategic content approach, they’ve helped turn awareness into action. Since partnering with Fire & Bliss, we've seen a noticeable increase in engagement and donations.

They truly understand how to turn a mission into a movement."

- Program Coordinator, Freedom To Read Foundation
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Results & Impact

Our strategy delivered measurable success. Their Instagram audience grew by 284%, and donations increased by 273% in Q4 2024 compared to the previous year. Boosted posts, replying to commenters on their behalf, and refined targeting contributed to an increase in donor conversions and generated 250K+ impressions across platforms.

Beyond metrics, the Freedom to Read Foundation gained greater visibility in standing for freedom of information and against book bans and censorship, strengthening its brand recognition among key audiences like librarians, teachers, parents, and students. The improved social presence positioned them as a reliable source for information on book bans while amplifying their advocacy efforts.

This data-driven, audience-focused approach proved that a strong digital strategy can turn awareness into action, helping Freedom to Read Foundation grow its impact and sustain its mission.

This project reinforced the power of targeted social media strategies in nonprofit advocacy. A/B testing and audience-specific content proved essential in boosting engagement and donor conversions. Investing in consistent, high-quality content helped the Freedom to Read Foundation strengthen its brand and expand its reach.

"By crafting powerful visual content and managing a consistent, thoughtful online presence, Fire & Bliss has helped us expand the reach of the Freedom To Read Foundation’s message.

Their expertise has brought clarity and creativity to every post, making the organization’s voice stronger and more impactful."

- Assistant Program Director, Freedom To Read Foundation