Strategy & Approach

To elevate The Gathering Place’s presence, we took a mission-first approach, ensuring that their brand reflected the warmth, dignity, and empowerment at the core of their work.

Key insights showed that donors and supporters connected most with personal stories of resilience and transformation. Our solution? A rebrand centered on human-centered storytelling and bold, welcoming visuals that would resonate across both digital and print platforms.

We refined their brand voice, redesigned their logo and visual identity, and developed streamlined messaging that emphasized their direct impact on the community.

Execution & Key Tactics

With a clear vision in place, we executed a full-scale rebrand that included:

• Brand Identity Overhaul – Designed a modern, approachable logo and color palette reflecting warmth, strength, and inclusivity.
• Messaging Framework – Developed compelling, donor-focused messaging that simplified complex issues into emotionally resonant narratives.
• Website & Social Media Updates – Provided recommendations for integrating the new brand identity across all touchpoints to ensure a seamless and consistent user experience.‍
• Implementation Guide – Equipped The Gathering Place team with a comprehensive brand guide to maintain consistency in storytelling and outreach.